Resources / Digital Marketing Analytics

Google Analytics

A premium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

MixPanel

A business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.

NewRelic

Delivers application performance monitoring (APM) as a purely SaaS product.